Project Brief
Greenwich Millennium Village is a large regeneration project by Countryside, based just South of the O2 in the Greenwich peninsula.
Countryside wanted a new interactive for their marketing suite to start selling apartments in two new upcoming phases.
The interactive would be shown on a freestanding 53 inch kiosk screen and needed to connect to their physical 3D model as well as linked screens on their marketing suite wall.
For the app itself Countryside wanted to include a host of exciting features including 3D apartment selectors for each building and streetview tours around the phases.
Key features
Introducing the next phases at Greenwich Millennium Village
Countryside got in touch in preparation for launching the next two phases at Greenwich Millennium Village. Between the two new buildings they are advertising more than 240 new homes and wanted a new way to advertise their homes in the on-site marketing suite.
3D architectural model lighting
Countryside had commissioned an impressive 3D model for the marketing suite which would include model lighting.Due to Marmoset’s built-in extendability this was no problem for us and we were able to easily set up a touchscreen that communicates with the model; lighting up various buildings, floors and apartments as users interact with different sections of the app.
Linked screens
To extend the interactive experience beyond the kiosk screen Countryside include wall-mounted screens linked to the touch screen.These screens mirror content, allowing larger groups of prospective home buyers to see the information being shown and allowing sales agents to be more presentational.
Highly interactive and immersive content
The app includes many of our most popular modules and features, including:3D apartment selectors
Using CGIs from all the way around each building we created an interactive selection tool to explore apartments.
Interactive masterplan
We added rich media for various locations on the masterplan to allow users to explore the impressive amenities and village setting in more detail, as well as the phases being promoted.
All the important content easily accessible
Using the touchscreen app customers are able to see everything they might need know about the development, properties and the local area. The app includes:Property finders and building explorersBespokely designed building pagesDetailed plot informationLocal area detailsSave and share favouritesAvailability tablesand much more...
