The Head Quarters, Aldershot
A Grade II Listed Victorian HQ, converted into 34 homes. Wall screen and iPad, with plot releases pushed by the sales team through the CMS.
- Location
- Aldershot, Hampshire
- Size
- 34 homes
- Product
- Heritage conversion
- Features
- Local area map
- Plot finder
- Streetview
A Grade II Listed Victorian HQ, 34 boutique homes, and an interactive that respected the room
The Head Quarters is a Grade II Listed Victorian building on the Wellesley estate in Aldershot. Its foundation stone was laid in 1894, it was once home to the British Army’s 4th Division, and Weston Homes has converted it into 34 boutique apartments and cottages.
The brief was different from a typical new-build project. Heritage conversion, small scheme, and the interactive needed to feel right in the room.
Tech: Wall-mounted touchscreen, iPad companion, interactive plot finder.
Timeline: Launched 30 January 2026
What we built
Marmoset on a wall-mounted touchscreen, paired with an iPad all integrated to a centralised CMS, putting plot availability in the hands of the sales team from day one. One plot finder handling both apartments and cottages across a single coherent interface.
Interactive site overview
The full development in one view, featuring The Head Quarters apartments within the restored Victorian building, alongside the surrounding cottages set within the grounds of the former Barracks and Post Office. Interactive drop-in points provide immersive panoramic 360° views, offering an additional layer of perspective and allowing viewers to experience the development from multiple vantage points.
Full experience, hand-held
Everything on the wall (the development, the local area, streetview) in a format made for the hand. Browse plots, explore the neighbourhood, and walk the street at ground level, all from a single device sized for the seated conversation.
Key features
One plot finder, two product types
Two different spatial layouts handled in one interface: apartments and cottages. Navigation made to accommodate both product types simplifying the customer experience.
Two devices, one moment of sale
The wall screen handles the walk-in. The iPad handles the seated conversation, the show home tour, the closer look. Same app, same CMS: availability and content always in sync.
Availability controlled by the sales team
The sales team pushed the first release of plots themselves. No delays, full operational independence for a small team on a boutique scheme.
